Jaipur, Rajendra and Ursula Joshi Food Industries Pvt. Ltd. (RUFIL) has announced the launch of its ghee in the market today. RUFIL’s latest product ispurely cow ghee, which is made in Jaipur from fresh cream of 100% natural cow milk and is free from any added preservatives. RUFIL’s cow ghee will be available in consumer packing of 1 liter, and larger packings of 5 liters, and 15 kg and will be available for customers at local retail stores in Jaipur and rest of Rajasthan.
Abhishek Joshi, MD, RUFIL, said, “With the latest addition of ghee to our product line, we are expanding our reach and keeping our promise to provide the best quality products to our customers. RUFIL’s ghee is purely made from cow milk, is completely adulteration-free, and does not contain any artificial additives or colours.
This will be avery healthy option for our consumers. Ghee is an essential in Indian households and considering its daily usage, we at Rufil believe that it should be of the best quality and shouldn’t cause any harm to people’s health. RUFIL has prepared a ghee made from fresh cream of 100% cow milk, and it will remind everyone of homemade ghee.”
Ghee is considered to be a traditional Indian superfood, which is extremely rich in nutrition value and taste. Ghee is a good source of vitamin A and K, improves immunity, digestion, it is rich in antioxidants etc., therefore consumption of ghee in right amounts has several health benefits.RUFIL’s ghee is made in Jaipur in one of the most hygienic and advanced processing plants.
Rufil’s Quality Management System is certified by Swiss experts which means the products made at Rufil plant are 100% tested on all quality parameters. RUFIL has prepared the ghee in such manner that consumers won’t be able find a difference between homemade ghee and RUFIL’s ghee. RUFIL ghee has the same taste and nutrients as homemade ghee, which will help with people’s health and act as a booster to their energy. RUFIL has products like milk, curd, masala chaach in its portfolio with plans to add products like yogurt and ice cream soon.
Rufil has entered into the food products business with an initial foray into dairy products segment. They have set up a state-of-the-art dairy processing facility with current milk handling capacity of about 50,000 Litres Per Day (LPD), with a scope to increase it to 100KLPD. Rufil has implemented stringent quality parameters and checks in the whole end-to-end process starting from procurement, to processing till delivery to ensure we deliver what we promise. Rufil has established a strong network of farmers for procuring best quality raw milk which is 100% un-adulterated, using specialised equipment, and a BMC model which keeps the milk very fresh.
One of the major strengths of Rufil is milk procurement (collection) system. Rufil has not hesitated in buying any machine or system that helps in making sure that every drop of milk collected at centre is free from adulteration. Every farmer who brings the milk to Rufil centre has to first get his milk sample tested on special testing machines and only if it is a clear sample their milk is taken into system. This is a daily process and with the help of technology Rufil constantly monitors the whole process online as well. So the milk that is collected is 100% safe and pure, right from the starting point.
Moreover Rufil has strict policy on hygiene of workers and have created special hygiene zones in the factory which is in line with international manufacturing standards. The factory has been designed with the support of Swiss experts with dairy, electrical and mechanical background and this has helped in creating a state-of-the-art facility in Jaipur.