{"id":3643,"date":"2021-06-23T11:38:27","date_gmt":"2021-06-23T06:08:27","guid":{"rendered":"https:\/\/www.sabguru.com\/en\/?p=3643"},"modified":"2021-06-23T11:38:27","modified_gmt":"2021-06-23T06:08:27","slug":"cristiano-ronaldo-and-coca-cola-then-vs-now","status":"publish","type":"post","link":"https:\/\/www.sabguru.com\/en\/cristiano-ronaldo-and-coca-cola-then-vs-now\/","title":{"rendered":"Cristiano Ronaldo and Coca-Cola : Then vs Now"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"color: #ff6600;\"><strong>Cristiano Ronaldo grabbed headlines at his press conference when he\u00a0pushed aside two bottles of Coke\u00a0placed on the table before holding up a bottle of water. Multiple reports claimed that Ronaldo&#8217;s disapproval of the drink resulted in a $4 billion fall in the market capitalization of the beverage giant. Although Ronaldo did a good thing by telling fans not to drink these beverages but there was a time when Ronaldo himself was endorsing soft drink Coca-Cola.<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\">Although fans and fitness enthusiasts around the world applauded the move by the five-time Ballon d\u2019Or winner, not everyone agreed.\u00a0The Internet found an old advertisement where <strong>Ronaldo<\/strong> is endorsing <strong>Coca-Cola<\/strong>. The ad shows the Portuguese star superimposed on Coke cans branded in simplified Chinese and playing soccer with an ice cube in a fridge. It ends with an image of the Coca-Cola logo and the World Cup trophy.<\/p>\n<p style=\"text-align: justify;\">Many football fans called him hypocrite for his act.<\/p>\n<figure id=\"attachment_3646\" aria-describedby=\"caption-attachment-3646\" style=\"width: 970px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"size-full wp-image-3646\" src=\"https:\/\/www.sabguru.com\/en\/wp-content\/uploads\/2021\/06\/adf-1.png\" alt=\"Cristiano Ronaldo old Coca-Cola Ad\" width=\"970\" height=\"545\" srcset=\"https:\/\/www.sabguru.com\/en\/wp-content\/uploads\/2021\/06\/adf-1.png 970w, https:\/\/www.sabguru.com\/en\/wp-content\/uploads\/2021\/06\/adf-1-300x169.png 300w, https:\/\/www.sabguru.com\/en\/wp-content\/uploads\/2021\/06\/adf-1-768x432.png 768w, https:\/\/www.sabguru.com\/en\/wp-content\/uploads\/2021\/06\/adf-1-696x391.png 696w, https:\/\/www.sabguru.com\/en\/wp-content\/uploads\/2021\/06\/adf-1-748x420.png 748w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><figcaption id=\"caption-attachment-3646\" class=\"wp-caption-text\">Cristiano Ronaldo old Coca-Cola Ad<\/figcaption><\/figure>\n<h3 style=\"text-align: justify;\"><strong>What happened at the Press Conference ?<\/strong><\/h3>\n<p style=\"text-align: justify;\">In the press conference before Portugal&#8217;s clash with Hungary, <a href=\"https:\/\/www.sabguru.com\/en\/tag\/cristiano-ronaldo\/\" target=\"_blank\" rel=\"noopener\">Cristiano Ronaldo<\/a>\u00a0\u00a0noticed that two bottles of Coca-Cola were there directly in front of him.\u00a0The 36-year-old promptly removed the soft\u00a0drinks from the view of the cameras and replaced them with a water bottle.\u00a0Ronaldo held up his water bottle before setting it down and said &#8216;Agua&#8217; &#8211; the Portuguese term for water.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Ronaldo was not the only footballer moving Coca-Cola bottles at <a href=\"https:\/\/twitter.com\/hashtag\/EURO2020?src=hash&amp;ref_src=twsrc%5Etfw\">#EURO2020<\/a>! \ud83e\udd23 <a href=\"https:\/\/t.co\/rUr8Hr15gh\">pic.twitter.com\/rUr8Hr15gh<\/a><\/p>\n<p>\u2014 Goal (@goal) <a href=\"https:\/\/twitter.com\/goal\/status\/1405530983164616705?ref_src=twsrc%5Etfw\">June 17, 2021<\/a><\/p><\/blockquote>\n<p style=\"text-align: justify;\"><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h3 style=\"text-align: justify;\"><strong>Was Ronaldo actually responsible for adverse effect on the Coca-Cola share price ?<\/strong><\/h3>\n<p class=\"story-description\" style=\"text-align: justify;\">Cristiano Ronaldo&#8217;s disapproval of Coca-Cola during Monday&#8217;s presser wasn&#8217;t the reason behind the drink&#8217;s drop in share price, as per a sports marketing expert. An advisor to Coca-Cola, claims that the downward trend of the stock began even before Ronaldo&#8217;s disapproval of the drink. He explained investors aren&#8217;t\u00a0driven by what happens at press conferences and that the price of Coke was already on the downward trend before Ronaldo&#8217;s swipe\u00a0at\u00a0the drink.\u00a0Ronaldo\u2019s swipe at Coke was not to blame for the fall in share price, as it had already been falling before the press conference.<\/p>\n<div class=\"author\">\n<div class=\"author-title\">\n<div class=\"flex mrgntbauto\">\n<h3 style=\"text-align: justify;\"><strong>Which other players also moved bottles at Euro 2020?<\/strong><\/h3>\n<p style=\"text-align: justify;\"><strong>Manuel Locatelli<\/strong> also placed a water bottle at centre stage instead of the customary two Coca-Cola bottles.<\/p>\n<p style=\"text-align: justify;\">France midfielder <strong>Paul Pogba<\/strong> removed a Heineken bottle from his view at a media event.\u00a0The Manchester United ace is known to be a devout Muslim and, therefore, does not drink any alcohol.<\/p>\n<p style=\"text-align: justify;\"><strong>Andriy Yarmolenko<\/strong> took it in a funny way and\u00a0made sure that both the Coca-Cola and Heineken bottles were in front of him after a win against North Macedonia and jokingly asked the brands to contact him<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Cristiano Ronaldo grabbed headlines at his press conference when he\u00a0pushed aside two bottles of Coke\u00a0placed on the table before holding up a bottle of water. Multiple reports claimed that Ronaldo&#8217;s disapproval of the drink resulted in a $4 billion fall in the market capitalization of the beverage giant. Although Ronaldo did a good thing by [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":3645,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[1653,644,1651,1652,645],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cristiano Ronaldo and Coca-Cola : Then vs Now - Sabguru News English<\/title>\n<meta name=\"description\" content=\"Cristiano Ronaldo moved two bottles of Coca-Cola and then raised a bottle of water. 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